Are you ready for the 2019 holiday season? Club House [TCO] recently launched their new #CinnamonSeason campaign where they partnered with Pay Chen and Andrea Bucket to Create Cinnamon-Inspired Recipes. It also marks the brand’s Launched a Search for People Named Cinnamon.
“We want to give Cinnamon the attention it deserves. Cinnamon is a beloved Canadian spice that’s delicious for so many holiday dishes,” said Deborah Sharpe, Marketing Director at McCormick Canada, the flavour leader in Canada. “Today, we’re sparking the start of #CinnamonSeason by calling on Canadians to share their love of Cinnamon and celebrate its warm, sweet and a bit spicy taste.”
As part of the #CinnamonSeason campaign, Club House also shared the new recipes as part of National Cinnamon Day. Recipes can be found online at helloflavour.ca/cinnamonseason.
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- Public relations and social media – North Strategic [TCO]