Brookline Public Relations (Brookline) has been named the new communications agency of record (AOR) for Swoop. Swoop [TCO], Canada’s preferred ultra-low-cost carrier and subsidiary of WestJet [TCO], launched back in 2018 and is making air travel more affordable for Canadians due to its unbundled model and low-price fares.
In the new assignment, Brookline will provide Swoop with a variety of communications services as the brands aims to build more brand awareness including proactive and reactive media relations, inaugural celebrations, consumer activations, and public relations.
Who was the previous Agency Of Record (AOR)?
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