Subway Canada [TCO] recognizes the importance of children having access to food at lunch time, and has recently launched a new national hunger initiative, Never Miss Lunch. The will begin on World Sandwich Day, November 3rd, Subway Canada will launch a program in partnership with Food Banks Canada to raise awareness and funds to ensure children across the country never miss lunch.
Starting on November 3rd, Subway Canada will donate 15 cents from every KIDS’ PAK kids meal purchased to Food Banks Canada’s After the Bell program. Funding will go towards the restaurant chain’s goal of increasing the amount of child friendly, nutritious fresh food that children in the program receive by 25 per cent.
“Never Miss Lunch is the evolution of our longstanding partnership with Food Banks Canada and aims to bring awareness to the important issue of child hunger in Canada,” says Subway Canada Senior Marketing Director, Cristina Wells. “We are committed to the communities in which we live and operate within, and will continue to do our part to fill the gap for fresh food access for those that need it most.”
Canadians can also show support for the initiative by visiting a Subway and make a purchase and the restaurant will round up their purchase to the nearest dollar during in-restaurant donation drives, which will take place at participating restaurants between November 3 – 10. All funds raised through the drive will be used to help After the Bell expand into more communities across Canada.
Agencies behind the Subway Canada Never Miss Lunch Campaign?
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