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CIBC Rolls Out Client Appreciation Day Campaign With New Video Series


CIBC Client Appreciation DayRecently CIBC [TCO] celebrated the financial institutions more than 10 million Canadians with a series of Client Appreciation Day events across the country. As part of the activities the bank will launched their CIBC Memento Project, a new video series featuring the inspiring stories of our clients and how CIBC is helping them along the way.

“On Client Appreciation Day, we celebrate our relationships with Canadians who are actively working towards their goals, whether big or small. We are proud to be part of each story,” said Stephen Forbes, Executive Vice-President, Purpose, Marketing and Brand. “We are also celebrating our nearly 400,000 business clients as they build their companies, grow the economy and strengthen our communities. Helping our clients achieve their goals is a privilege that we never take for granted.”

CIBC Client Appreciation Day celebrations took place at more than 1,000 locations across Canada,  eligible clients were automatically entered into a contest for a chance to win Aventura points to put towards their travel goals.

Agencies behind CIBC Rolls Out Client Appreciation Day Campaign?

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  • Marketing – N/A
  • Public Relations – CIBC
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