Canada’s largest postsecondary institution is taking an bold position about recruiting, Seneca [TCO] recently rolled out its Challenge Accepted campaign is an integrated multimedia effort. A key component of the campaign is an online and television commercial featuring a speech from Seneca’s founding president Dr. William Newnham. The campaign, which exclusively features Seneca students and graduates and their work, will also include out-of-home, online, social, and experiential elements throughout the Greater Toronto Area and beyond.
Agencies behind the Challenge Accepted Campaign?
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- Marketing – Forsman & Bodenfors
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