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Air Canada Announces Major Communications Shift, Eliminates The Use Of Ladies And Gentlemen”

Air CanadaGet ready to make a shift in your communications, recently the Canadian government started allowing non-binary citizens to mark their gender as “X” rather than the traditional male or female. As a global brand Air Canada has embraced this change and announced the onboard announcements made by its flight crew will now refer to passengers as “everybody” (or “tout le monde”) versus “ladies and gentlemen.”