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Irisa Brings Innovative Virtual Reality Experience To Educate About Cannabis

Irisa VRWith more Canadians focused on wellness Irisa is bringing a first-of-its-kind experience to Canadians as the brand offers a virtual reality (VR) opportunity aimed to provide consumers with an immersive in-store experience, modelled after the brand’s product offerings.

The Galaxy VR Experience with Irisa began rolling out in select stores in Canada in early October and will be coming to new stores the week of October 14. The in-dispensary experience will last 4 weeks at 20 shops across Canada.


Education continues to be one of the biggest challenges to increased user adoption and this new VR experience from Irisa is definitely a creative way to help connect shoppers with Irisa’s various product line.  Consumers get the opportunity to experience sights, sounds and smells as they are transported into 4 potential adventures inspired by Irisa’s product lines: Moon, Stars, Earth or Sun.


Agencies behind the Irisa VR Experience Campaign?

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