With new clients and a returning one secured Citizen Relations has expanded their team in Western Canada with three new hires. Cher Lee joins Citizen Relations [TCO] team as a Senior Account Director, in her role as
Senior Account Director at Citizen Relations, Cher continues to support growing a tourism footprint for clients Pursuit Collection, Parq Vancouver, and Rocky Mountaineer, while helping organizations like Lyft, Molson reach their business objectives through integrated earned media strategies. She also has prior experience working for Canadian Broadcasting Corporation, Destination Canada, managing media relations/public relations for leisure travel in the U.S. while supporting 10 international markets and Canadian tourism industry partners with marquee media shows GoMedia and Canada Media Marketplace.
Sarah joins Citizen as a Senior Account Director from London, where she has had an almost nine year career in agency working for both heritage brands and disruptive start-ups in the FMCG, home care, leisure, tech, travel, food and beverage, and lifestyle sectors. Most recently, she has overseen campaigns for Seventh Generation, Unilever, WeWork, MoneySuperMarket, Ancestry, and SMARTY (part of the Three mobile family).
Olivia has been hired an Account Manager at Citizen Relations with over four years of experience specializing in integrated public relations, influencer marketing, and social media campaigns. Prior to joining the team at Citizen, Olivia served as an Account Manager with Jive PR + Digital [TCO] in Vancouver.