As they continue to have a strong year of growth (such as here and here) Citizen Relations [TCO] has confirmed they have secured two more clients as they have been named agency of record (AOR) for Parq Vancouver and Pursuit Collection, as well as reselected as the agency of record for Tourism Australia in North America. Citizen will be responsible for a range of national and international marketing and communications activities that allows the agency to leverage its expertise across the travel, tourism, and entertainment sectors.
Parq has turned to Citizen to help with various integrated program will include earned media, influencer, and brand partnership strategies targeting North American visitors. Citizen will support Pursuit Collection on public relations strategies for the entire business, including activations across the Pacific Northwest, Iceland, and Alaska.
As the agency of record for Tourism Australia in North America, Citizen will continue to represent the tourism bureau in the U.S. and Canada. The public relations mandate will focus on building awareness and attracting visitors to Australia from these priority markets.