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rock-it promotions adds L.L.Bean’s Canada retail expansion to its roster


Following a competitive review rock-it promotions has won another new piece of business as retailer L.L.Bean has named rock-it as its agency of record (AOR) for   Here in Canada the retailer is represented by Jaytex Group as the brand enters the Canadian market.  

As part of the new assignment rock-it promotions will manage all public relations activities for the brand including national and local media relations and event execution; facilitate influencer engagement and celebrity gifting and manage brand partnership opportunities.  L.L.Bean is scheduled to open its first brick and mortar location in Oakville, Ontario.  L.L.Bean is also available in Sporting Life and specialty retailers.


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