Media relations, or your ability to have a relations with the media is an aspect of public relations that will never change. Unless you are doing paid media then you will need to rely upon media to provide coverage for your client or company.
- Become a reader of their work /share it on social
- Be respectful of journalist’s time
- Interact on social media (in a positive way)
- Interact face-to-face (if possible)
- Make your resources known and available