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L’Oréal Paris Canada Turns To Céline Dion As Global Spokesperson

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

Céline DionAward winning recording artist, Céline Dion has been selected by L’Oréal Paris Canada as the brand’s newest spokeswoman.
Céline Dion is known for being resilient, self-confident, unapologetic, generous and humble, she is the ultimate symbol of female empowerment and a true woman of worth.

“L’Oréal Paris has a longstanding history of supporting women in their journey to fulfill themselves according to their own rules and desires. Signing Céline Dion as the newest member of the L’Oréal Paris family builds on our mission of aligning with spokeswomen who are strong, self-empowered, assertive, diverse and inclusive. Céline Dion is a woman of innate self-worth – following her heart to achieve success, she challenges stereotypes and trailblazes the path for so many other women – and fully embodies our brand mission of ‘Because I’m Worth it.” says Pierre-Emmanuel Angeloglou, L’Oréal Paris Global Brand President.

With Céline Dion’s long-standing Las Vegas residency coming to an end this June, it is only the beginning of a new chapter for the celebrated star.  The 51-year-old will make her debut for L’Oréal Paris in an advertisement for Excellence Crème Hair Colour where she boasts shade D Dark Blonde. Shot in the heart of Paris, the light-hearted television spot highlights the humorous and playful side of Céline Dion and is slated to premiere in Canada on May 12th, 2019.

Agencies behind L’Oréal Paris Canada

rock-it-promotionsrock-it promotions is recognized as one of Canada’s leading lifestyle PR agencies. A full-service PR and...

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