Hockey Legends Doug Gilmour and Guy Carbonneau have been tapped for the latest campaign for IHG Hotels & Resorts [TCO] as part of the Holiday Inn Express READIEST Breakfast Challenge Canada program.
To celebrate the rollout of the new Express Start Breakfast Bar in Canada, the brand challenged two Canadian champions and hockey-rivals—Doug Gilmour and Guy Carbonneau—to create the ultimate breakfast creation in the READIEST Breakfast Challenge Canada. Hockey analyst and former player Mike Johnson acted as referee and sampled the competing creations from the judge’s stand.
In a spirited Toronto versus Montreal showdown, Gilmour and Carbonneau had three minutes to create their game-winning breakfast using only ingredients available at the Holiday Inn Express brand’s Express Start Breakfast bar. The signature breakfast bar features more than 30 items to choose from, including hot and fresh options, such as fluffy pancakes at the push of a button; freshly cooked bacon, eggs and sausage; and healthy alternatives, such as hard-boiled eggs, turkey sausage and fresh fruit, all available at 100+ Holiday Inn Express hotels in Canada.
The two hockey legends went head to head in a race to develop the most inventive breakfast creation that was judged based on its deliciousness and creativity. Ultimately, Carbonneau was crowned the winner with his “Power Play Pancake Cup,” made with a fluffy pancake cone filled with fresh scrambled eggs and sausage. This bested Gilmour’s “Gloves Off Breakfast Sandwich,” a biscuit topped with strawberry jam, a sausage patty, scrambled eggs and cream cheese.
Fans were invited watch the action unfold when the READIEST Breakfast Challenge Canada launches on the Holiday Inn Express digital and social channels.
Which agencies are behind Holiday Inn Express READIEST Breakfast Challenge Canada campaign?
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