In what will certainly be a huge partnership, adidas [TCO] and Beyoncé have joined forced in a multi-layered partnership that will include inspiring and the next generation of creators, driving positive change in the world through sport, and identifying new business opportunities.
“This is the partnership of a lifetime for me,” said Beyoncé. “adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business. I look forward to re-launching and expanding Ivy Park on a truly global scale with a proven, dynamic leader.”
The partnership between Beyoncé and adidas will result in the co-creation of exciting new products – from performance to lifestyle – and a unique purpose-driven program focused on empowering and enabling the next generation of athletes, creators and leaders. Under the agreement adidas [TCO] will also help to re-launch Beyoncé’s Ivy Park brand.