#GirlBoss Are We There Yet, With Shauna MacDonald (Brookline Public Relations)

Members Of The Canadian Marketing & Public Relations Industry Share COVID-19 Vaccine PSA

#GirlBoss, Are We There Yet?

Shauna MacDonald

#GirlBoss Are We There Yet? Over the next few weeks will are taking a moment to interview members of the PR In Canada/ Profectio community as we discuss gender diversity, and have our guest share advice and thoughts on how women can excel in the business landscape. In our ninth episode we interview Shauna MacDonald, Principal & Founder of Brookline Public Relations.

How do you define #GirlBoss?

For me, #GirlBoss is someone who is confident in themselves and who they are. They don’t necessarily have to be a formal Boss, rather someone who is a leader of themselves, knows what they want, is accountable and owns it.

Was there a moment of pride when a fellow female in a leadership role did something that really inspired you?

Recently, someone I know well who was in a CEO position stepped down because the direction and values of the company were changing and no longer fit her management style or values. This decision was not an easy one for her. We as women are still not seen enough in the C-level suite of executives and to step down after working so hard to get there speaks to what her values mean to her. This inspired me to continue to stay true to my own values as a leader and to continue to forge a path I am proud of.

Was there a personal moment of pride?

Just last week Brookline PR launched a video to celebrate International Women’s Day. We brought together leaders, trailblazers and kick-ass women in our community to celebrate women by paying homage to Maroon 5’s “Girls Like You” video. Check it out here. I could not be more proud of my team and of the women who inspire us daily.

Any advice for aspiring women who aim to get into leadership roles?

Embrace who you are. In my experience, I have found that some women moving into leadership roles feel they have to be someone different. However, they were put in that role for a reason. My advice is to keep your unique perspective and go with your gut. It will always drive you forward. For me, I found I also became a better leader after having children. Priorities and perspectives change and you don’t sweat the small stuff. You can’t. ?

Anything that you noticed that might stop more women from excelling to leadership roles?

Someone once said…”I may not agree with what you have to say, but I will defend your right to say it.”
I would suggest to anyone (male or female) that in order to be a strong leader you must be able to see many perspectives and also listen. These two attributes are key in leadership roles.

Two tips on how women can get recognized in the corporate world?

Be Accountable – we are all human and we all make mistakes. The ability to own those mistakes, offer a solution and move forward and learn from them is the sign of a great leader, team player and someone worth taking a risk on.
Show up – what I mean by this is go above and beyond. I would say this to anyone. Show that you care and that you are willing to support the organization and its culture through more than just your job description.

Who is a woman that you admire who has “crushed it” through successful having a strong work-life-balance?

Ha! I think if you ask any working woman and especially a working mom, they will say work-life-balance is tough and I am not sure anyone can successfully say they “crush it” consistently. When we do “crush it” we have to celebrate and give ourselves a moment. We are too hard on ourselves. Balance is relative and for ANY woman who can “crush it” when they can – Boo-yah!
As for who I admire…it is a dear friend of mine who is a working single-mom of three children, and she CRUSHES it!

2018 brought us #metoo and other movements, there has been some change, but more is needed. What would you like to see happen in 2019?

For me, we need to continue to talk about it. I find with “movements”, they dissipate due to lack of constant conversation. It is the responsibility of both men and women to keep this conversation going. When #metoo began, it was monumental in defining the rights of every person – our right to say no and to speak out – and setting a different standard in our society. We need to drive the conversation forward to continue to ignite change and set the stage for a better future for all of us.

Equal pay has been an issue is the news more and more, will there be a time where equal pay is universal?

I have to say yes. Why else would we be pushing for it? Be bold and be proud of what you do and how you do it. There are milestones in history where you could have asked the same question and we were successful. Lets do this!

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