Alberta Central has hired Calgary-based Brookline Public Relations as the financial institution’s agency of record (AOR) to promote Alberta’s credit union system with a fresh, bold approach.
In the assignment Brookline will be tasked with managing media relations and facilitating strategic influencer engagement, amongst other tactics, to grow awareness of the benefits of credit unions in the competitive banking sector. Brookline Public Relations has extensive experience providing strategic support to credit unions, having managed multiple campaigns for long-term client Servus Credit Union.
Alberta Central is the central banking facility, service bureau and trade association for credit unions in the province. They advocate for the financial cooperative model and provide leadership and support to the credit unions they represent.