Atlantis, The Palm Turns To rock-it promotions As PR Agency Of Record

Atlantis, The PalmAtlantis, The Palm has given the green light to the rock-it promotions as the destination’s public relations agency of record (AOR) following a competitive review.

In the new assignment rock-it will manage all public relations activity within Canada for the iconic five-star destination resort in Dubai, United Arab Emirates.

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As agency of record for a three-year term, rock-it promotions will spearhead Atlantis, The Palm’s overall brand strategy within Canada, including a robust public relations program consisting of national media and trade relations, influencer and celebrity collaborations, unique event and experiential programming, as well as meaningful brand partnerships.

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