The PC Eat Together movement continues to grow in momentum, as the country gets ready for a new years President’s Choice is asking Canadians to take a pledge to drop the distractions and sit down at the table. The national brand is looking for Canadians to unit and share a meal with family and friends to further enriches Canadians’ lives. Visit the PC Eat Together now to learn more.
As part of the campaign a 2019 Eat Together film which was inspired by Alan Watt’s The Dream of Life. The PC Eat Together movement continues to grow year after year with new an creative ways to engage Canadians like their stop in Toronto last summer, and its Eat Together Day. As they continue on their journey to inspire more Canadians to get back to the table, demonstrating the social power of sharing a meal they recently surveyed Canadians and discovered that 92% want to spend more time enjoying a meal with loved ones. However, many are guilty of prioritizing screen time and viewing the incredible moments of others over the incredible moments in front them: almost 1 in 3 Canadians (29 percent) admit to spending more than four hours of their free time engaging with screens each day; while 43 percent say they spend less than one hour each day enjoying a meal with friends and family.
“The act of eating together is very simple, yet the positive impacts are significant,” says Uwe Stueckmann, Senior Vice President, Marketing, Loblaw Companies Limited. “We know moments and memories are created while sharing meals together, conversations are created with our children, healthier meals are eaten, and we leave the table happier and more connected with the ones we love.”
To film is the third one part of the PC Eat Together movement film chronicling people who are striving to meet society’s standards of what it means to live life to the fullest. The film wraps by underscoring that for most, the greatest moments in life are not those captured in that quest, but the ones that take place around the table with family and friends.
With a limited-run in cinema, and airing December 31st, the film is designed to influence New Year’s resolution lists and encourage all Canadians to Eat Together. The film is the first in a series of activities that PC will be undertaking in 2019 to support Eat Together, leading up to the third annual Eat Together Day on June 14, 2019.
President’s Choice is also committing to pledge $1.00 to the PC Children’s Charity to help children in need eat together with their friends and families for every time a Canadian pledges to Eat Togeher.