As they aim to increase the brand awareness across Canada, La Prep has retained a public relations agency of record (AOR). La Prep currently has more than 55 locations across Canada providing an assortment of sandwiches, salads, baked goods and specialty coffees. As part of the new assignment the public relations agency will develop and implement a strategic influencer engagement and media relations campaign to increase consumer awareness of La Prep and drive business to their various locations.
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Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.
