Use The C.U.R.V.E. Method For Great Storytelling

October 12, 2018


“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” –Michael Margolis

Everyone has a story.

Every person has the ability to tell a story.  Great story tellers are paid the most, and remembered the most.

As a communications person you should consider using the C.U.R.V.E. Method next time you are sharing a story:

C for Curiosity – does the recipient want to know what happened?

U for Urgency – does the story create a sense of “must get this done now!”

R for Relevance –  is the story relevant to the recipient’s situation or context?

V for Value –  does the story reflect my values, is the story valuable to the recipient?

E for Emotion – does the story have an emotional impact? Is it funny, scary, suspenseful…?

“Storytelling is the most powerful way to put ideas into the world today.” –Robert McKee


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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