“The stories we tell literally make the world. If you want to change the world, you need to change your story. This truth applies both to individuals and institutions.” –Michael Margolis
Every person has the ability to tell a story. Great story tellers are paid the most, and remembered the most.
As a communications person you should consider using the C.U.R.V.E. Method next time you are sharing a story:
C for Curiosity – does the recipient want to know what happened?
U for Urgency – does the story create a sense of “must get this done now!”
R for Relevance – is the story relevant to the recipient’s situation or context?
V for Value – does the story reflect my values, is the story valuable to the recipient?
E for Emotion – does the story have an emotional impact? Is it funny, scary, suspenseful…?