Public Relations Agencies That Won New Business In September 2018 [Report]

October 10, 2018


AOR ReportNo business can survive without bringing in new business from time to time. Based on our data and profiles in The Connected One Marketplace, here are the Canadian public relations agencies that won new business over the course of September 2018.



Pomp & Circumstance Gets Pumped As PR AOR For Peloton

How they won the business – Won through an RFP

What the client said – “As one of the world’s fastest-growing technology brands, we look for like-minded partners who understand how Peloton is disrupting the fitness category through tech, design and content,” said Jessica Kleiman, Vice President, Global Communications, Peloton. “More importantly, we from the get-go that Pomp & Circumstance [Marketplace Listing] was the kind of leading firm that could help us tell our story in Canada as we launch the Peloton Bike there and start to build a passionate community of Peloton members beyond the U.S.”

Previous Agency of Record (AOR) – None in Canada

Elizabeth Grant International Turns To Brill Communications As PR AOR

How they won the business – Won through an RFP

What the client said – “We are excited to be partnering with Brill Communications [Marketplace Listing]to help propel the Elizabeth Grant brand and bring it to the forefront of the beauty and skincare industry,” says Margot Witz, Vice President, Elizabeth Grant International. “The Brill team is seasoned in public relations and digital strategy, and we are confident their skills and expertise will be a considerable asset to our company.”

Previous Agency of Record (AOR) – N/A


Agropur Taps NATA PR For Launch Of Nano Product Line

How they won the business – Prior relationship with client

Previous Agency of Record (AOR) – N/A


American Apparel Makes International Return, Taps Pomp And Circumstance As PR AOR

 

How they won the business – Prior relationship with client

What the client said – “We’re excited to introduce everyone to the new American Apparel®, more focused on body positivity, inclusivity and diversity than ever before,” says Sabina Weber, Director, Brand Marketing, American Apparel. “We recognized the importance of this relaunch – we had to do it right – so we took our search for a Canadian partner very seriously. It was a competitive process, but in the end there was no doubt that P&C showcased the kind of passion and creativity that we were looking for in an agency. It was clear they understood our new brand DNA, and their ideas about how to bring this to life just nailed it.”

Previous Agency of Record (AOR) – None in Canada


Don’t forget to check our past New Business Reports.

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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