No business can survive without bringing in new business from time to time. Based on our data and profiles in The Connected One Marketplace, here are the Canadian public relations agencies that won new business over the course of September 2018.
- Pomp & Circumstance Gets Pumped As PR AOR For Peloton
- Elizabeth Grant International Turns To Brill Communications As PR AOR
- Agropur Taps NATA PR For Launch Of Nano Product Line
- American Apparel Makes International Return, Taps Pomp And Circumstance As PR AOR
Pomp & Circumstance Gets Pumped As PR AOR For Peloton
How they won the business – Won through an RFP
What the client said – “As one of the world’s fastest-growing technology brands, we look for like-minded partners who understand how Peloton is disrupting the fitness category through tech, design and content,” said Jessica Kleiman, Vice President, Global Communications, Peloton. “More importantly, we from the get-go that Pomp & Circumstance [Marketplace Listing] was the kind of leading firm that could help us tell our story in Canada as we launch the Peloton Bike there and start to build a passionate community of Peloton members beyond the U.S.”
Previous Agency of Record (AOR) – None in Canada
Elizabeth Grant International Turns To Brill Communications As PR AOR
How they won the business – Won through an RFP
What the client said – “We are excited to be partnering with Brill Communications [Marketplace Listing]to help propel the Elizabeth Grant brand and bring it to the forefront of the beauty and skincare industry,” says Margot Witz, Vice President, Elizabeth Grant International. “The Brill team is seasoned in public relations and digital strategy, and we are confident their skills and expertise will be a considerable asset to our company.”
Previous Agency of Record (AOR) – N/A
Agropur Taps NATA PR For Launch Of Nano Product Line
How they won the business – Prior relationship with client
Previous Agency of Record (AOR) – N/A
American Apparel Makes International Return, Taps Pomp And Circumstance As PR AOR
How they won the business – Prior relationship with client
What the client said – “We’re excited to introduce everyone to the new American Apparel®, more focused on body positivity, inclusivity and diversity than ever before,” says Sabina Weber, Director, Brand Marketing, American Apparel. “We recognized the importance of this relaunch – we had to do it right – so we took our search for a Canadian partner very seriously. It was a competitive process, but in the end there was no doubt that P&C showcased the kind of passion and creativity that we were looking for in an agency. It was clear they understood our new brand DNA, and their ideas about how to bring this to life just nailed it.”
Previous Agency of Record (AOR) – None in Canada
Don’t forget to check our past New Business Reports.
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