goop, which brands itself as a “lifestyle brand” is looking to expand is presence in Canada and has hired a Canadian public relations agency.
As part of their expansion the brand will be hosting a wellness conference later this year in Vancouver. Goop was launched by actress Gwyneth Paltrow in September 2008.
Goop offers content on Beauty, Food, Style, Travel, Wellness and Work to its readers array of products including skincare, fragrance and fashion. The goop digital shop began shipping to Canada in December 2017. In the new assignment the agency will handle media relations and public relations in Canada.Is this news about your company? Click here to have your company included in our industry coverage.