By Dave Forde / September 28, 2018
Amanda Kemsley recently wrote a great piece for PR In Canada entitled “Generation Z – Forget Everything You’ve Learned About Millenials” (why wait, go read it).
Have you ever wondered the agencies brands are working with?
Who is their Agency of Record (AOR)?
Who are these Gen Z’s again? People born after 1997, the next big audience for brands to market their products and services to. As communicators we know that you are always looking to stay on top of your game and thought you might appreciate a little insight into the mind of this audience.
Youth-marketing firm Ypulse recently hit the streets to interview 8,494 Gen Z consumers about which brands they prefer:
- YouTube
- Doritos
- Oreo
- Netflix
- Hershey’s
- M&M’s
- Cheetos
- Nike
- Sour Patch Kids
- McDonald’s
- Amazon
- Apple
- Kraft Mac & Cheese
- Gatorade
- Pop-Tarts
- Taco Bell
- Axe
- Snickers
- Goldfish
- Bath & Body Works
- Little Debbie
- Kit Kat
- Subway
Recommended Vendor: CFPR is a Vancouver-based consultancy providing writing, content and PR support services to corporate clients and...