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Survey Says…. Here Are Gen Zs Favourite Brands

Kid microsphoneKid microsphoneAmanda Kemsley recently wrote a great piece for PR In Canada entitled “Generation Z – Forget Everything You’ve Learned About Millenials” (why wait, go read it).

Who are these Gen Z’s again? People born after 1997, the next big audience for brands to market their products and services to. As communicators we know that you are always looking to stay on top of your game and thought you might appreciate a little insight into the mind of this audience.

 Youth-marketing firm Ypulse recently hit the streets to interview 8,494 Gen Z consumers about which brands they prefer:

  1. YouTube
  2. Doritos
  3. Oreo
  4. Netflix
  5. Hershey’s
  6. M&M’s
  7. Cheetos
  8. Nike
  9. Sour Patch Kids
  10. McDonald’s
  11. Amazon
  12. Google
  13. Apple
  14. Kraft Mac & Cheese
  15. Gatorade
  16. Pop-Tarts
  17. Taco Bell
  18. Axe
  19. Snickers
  20. Goldfish
  21. Bath & Body Works
  22. Little Debbie
  23. Instagram
  24. Kit Kat
  25. Subway

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