Survey Says…. Here Are Gen Zs Favourite Brands

Amanda Kemsley recently wrote a great piece for PR In Canada entitled “Generation Z – Forget Everything You’ve Learned About Millenials” (why wait, go read it).

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Who are these Gen Z’s again? People born after 1997, the next big audience for brands to market their products and services to. As communicators we know that you are always looking to stay on top of your game and thought you might appreciate a little insight into the mind of this audience.

 Youth-marketing firm Ypulse recently hit the streets to interview 8,494 Gen Z consumers about which brands they prefer:

1. YouTube
2. Doritos
3. Oreo
4. Netflix
5. Hershey’s
6. M&M’s
7. Cheetos
8. Nike
9. Sour Patch Kids
10. McDonald’s
11. Amazon
12. Google
13. Apple
14. Kraft Mac & Cheese
15. Gatorade
16. Pop-Tarts
17. Taco Bell
18. Axe
19. Snickers
20. Goldfish
21. Bath & Body Works
22. Little Debbie
23. Instagram
24. Kit Kat
25. Subway

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