American Apparel Makes International Return, Taps Pomp And Circumstance As PR AOR

September 26, 2018


American Apparel With a successful relaunch under their belt retailer American Apparel announced plans for an international e-commerce expansion earlier this year, the brand set its sights on Canada, home of parent company, Gildan Activewear Inc.  As part of  American Apparel’s expansion plans they have turned to Pomp & Circumstance (P&C) as the brand’s official agency of record for Canada.
 
American Apparel has relaunched globally with its “Back to Basics” campaign featuring real people who represent a diversity of body types, ages and ethnicities, but share the same playful, confident and honest spirit that fans of the brand have always loved.
Back with its classic, timeless fashion styles and a fresh approach, the new American Apparel collections, feature the quality and style the brand has been known for  Online customers can also look forward to a range of core basics and all-time fan-favourites like the brand’s iconic disco pants, bodysuits, metallic leggings, unisex hoodies and fisherman pullovers.  

P&C has already begun working with the brand and will support a true 360 expansion campaign complete with a number of launch activities including media and influencer relations, digital and media buying.



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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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