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American Apparel Makes International Return, Taps Pomp And Circumstance As PR AOR

American Apparel With a successful relaunch under their belt retailer American Apparel announced plans for an international e-commerce expansion earlier this year, the brand set its sights on Canada, home of parent company, Gildan Activewear Inc.  As part of  American Apparel’s expansion plans they have turned to Pomp & Circumstance (P&C) as the brand’s official agency of record for Canada.
 
American Apparel has relaunched globally with its “Back to Basics” campaign featuring real people who represent a diversity of body types, ages and ethnicities, but share the same playful, confident and honest spirit that fans of the brand have always loved.
Back with its classic, timeless fashion styles and a fresh approach, the new American Apparel collections, feature the quality and style the brand has been known for  Online customers can also look forward to a range of core basics and all-time fan-favourites like the brand’s iconic disco pants, bodysuits, metallic leggings, unisex hoodies and fisherman pullovers.  

P&C has already begun working with the brand and will support a true 360 expansion campaign complete with a number of launch activities including media and influencer relations, digital and media buying.


Pomp and CircumstancePomp And Circumstance  is a new public relations agency with a strong sense of substance and style and an appreciation for .. Find our more about Pomp And Circumstance

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