By
Dave Forde
/ August 23, 2018
It is not often that a brand turns 125 years old. When it does, there is a need for a big celebration to mark the historical moment. As AGROPUR starts its celebration for their OKA cheese brand turning 125 they have enlisted NATA PR [Marketplace Listing] for help.
As part of the assignment the NATA team sent a 5 lb wheel of OKA cheese to major media outlets from coast to coast, in traditional packaging. Testimonials were also collected from a number of Canadian celebrities who have had an impact on our country’s cuisine were also included in the press kit.”