rock-it promotions [Marketplace Listing] is having a strong year of growth as the agency continues to win new business, retaining more, and expanding their talent roster. rock-it promotions has let PR In Canada know several more account wins including Yorkville Village, Simply Protein, United Way, The Thank You Canada Tour, and Bogs Footwear.
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Following a competitive review, rock-it promotions will manage all public relations activity for Yorkville Village, a lifestyle shopping destination. As agency of record (AOR), rock-it promotions will lead the overall brand strategy, manage and execute events, conduct ongoing media relations, spearhead influencer engagement and more. rock-it has also been named AOR for SimplyProtein – a wholesome range of high-protein, low-sugar snacks. The agency will handle all communications efforts including strategic direction, influencer campaigns, media and influencer activations as well as day-to-day media outreach.
After a successful project to help with the launch of United Way Greater Toronto’s digital magazine, LocalLove.ca earlier this year, the United Way movement will continue its relationship with rock-it promotions for an upcoming, cross-Canada fall campaign. rock-it will be part of a larger inter-agency group that will develop the launch strategy and execute the campaign in key markets across the country. The public relations campaign will include events, local activations, brand partnerships, influencer engagement and national media relations.
rock-it promotions recently announced The Thank You Canada Tour – a cross-Canada tour featuring the country’s most accomplished figure skaters including Tessa Virtue and Scott Moir, Patrick Chan, Kaetlyn Osmond, Elvis Stojko and more. As part of the campaign, rock-it promotions is facilitating a national media tour with Virtue, Moir, Osmond and Stojko and managing media relations leading up to the tour’s commencement in October 2018.
Finally, BOGS Footwear has selected rock-it as their AOR where they will oversee all ongoing media and influencer relations, manage the execution of events in multiple markets across the country, and manage overall brand strategy.