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Oh Canada, Get Ready For Your CANACA Weekend Getaway Kit


Are you ready Canada? With the legalization of cannabis brands across the country are getting ready to take advantage of this new market and the business opportunities it will bring later this fall.  One company who is leveraging the opportunity to get ahead of this new industry is High Park Company.  High Park launched a campaign during Canada Day to announced the launch of CANACA, its new cannabis brand celebrating Canadian roots.

To help launch the brand in Canada, CANACA with the sent a Canada Day Weekend Getaway Kit to select media including: a CANACA branded fleece blanket, BBQ tongs and supplies, Drake Commissary Canadian-made condiments, a CANACA cannabis stash jar, a CANACA cooler and a specially curated Smoked Ribs recipe from Chef Christopher Brown of Victor Dries (photos below).

High Park Company, CANACA

CANACA’s product line will offer a variety of cannabis strains in whole-flower and pre-rolls.

High Park expects to make the brand available across Canada starting October 17, 2018, the expected date of adult-use legalization in Canada.
CANACA Gives Back CANACA will further celebrate its homegrown pride by launching Canaca Commons, a community where like-minded Canadians can celebrate their appreciation for local communities. Each year, CANACA will commit to funding local community causes that improve the everyday lives of Canadians.

Agency behind CANACA Canada Campaign:

Pomp and CircumstancePomp And Circumstance  is a new public relations agency with a strong sense of substance and style and an appreciation for .. Find our more about Pomp And Circumstance
Responsibilities included: public relations, media relations and designed the mailer kit.


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