As WestJet continues to to find ways to innovative and fulfill travelers expectations, the brand recently rolled out a new marketing campaign. In partnership with the Las Vegas Convention and Visitors Authority (LVCVA), #WESTJETSEATCITY campaign rolled out this week.
As part of the campaign a video was created to illustrate three exclusive experiences provided to three couples from Flight 1116 on April 30, 2018. In it, the selected couples seek out their WestJet “seats” somewhere in the city to get a front-row view to adventure including controlling the Fountains of Bellagio, taking centre stage at Cirque du Soleil and getting closer than ringside at a UFC fight.
Agencies Behind #WestJetSeatCity Campaign[wlm_loginform skin=red]
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Creative – Rethink
Public Relations – Edelman Canada