Brand Of Champions: Ambien Bars Roseanne From Throwing Shade

June 1, 2018


SlapThe line between pop cultures and brands is often blurred, this week we saw a perfect example of that as Ambien (maker of a sedative primarily used for the treatment of trouble sleeping, took actor Roseanne Barr to task on Twitter.



Never one to be outspoken, the actor tweeted out this week “Muslim brotherhood & planet of the apes had a baby=vj,” referring to Valerie Jarrett, a former top aide to President Barack Obama, Valerie who is black and was born in Iran. Barr deleted the tweet but the damage was done as ABC decided to cancel the Rosanne show which months earlier was picked up for a second season due to its high ratings after the debut episode.

Rosanne later tweeted “It was 2 in the morning and I was ambien tweeting-it was memorial day too-i went 2 far & do not want it defended-it was egregious Indefensible,” Barr said in a tweet that has since been removed. “I made a mistake I wish I hadn’t but…don’t defend it please. ty.”

Ambien Defends Its Brand

The social media team at Sanofi, maker of ambien was quick to respond to and defend itself:

Key Takeaways

  • Always make sure you are monitoring your brand
  • Have the right tools in place to monitor your brand
  • Stating fact versus blame make a bigger impact


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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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