GCI Canada Helps Roll Out #LGG6Fam Orientation Day

May 14, 2018



By @refinedmoment
@refinedmoment

The race for producing the best smart phone on the market continues to heat up and recently LG turned to its public relations agency of record (AOR) GCI  Canada [GCI Canada] to help with their #LGG6Fam campaign.  GCI put together an interactive two-day event to kick off the partnerships, bring “the fam” together, capture content and introduce them to the device.

Influencers were brought to Toronto and taken on a downtown tour with their LG G6 phones where they were able to test out and learn all the different features of their device in a hands-on way. Device reps for LG were on hand to lead the tour and answer device questions.

The orientation was capped off by box seats at a Toronto Raptors game where each influencer was given a personalized Toronto Raptors jersey. This was to promote LG Electronics’ ongoing partnership with Maple Leaf Sports and Entertainment.

By @seriouslyalexa
@seriouslyalexa

Video and photographs were created throughout the day were leveraged to introduce “the fam” and the ongoing program to LG Canada audiences on Instagram and Facebook.

 

GCI Canada worked with each of the influencers on a monthly basis to determine which content would be best suited for LG Canada channels. Opportunities to tie content into moments-in-time were leveraged.  In addition, special posts have been created for moment such as Chinese New Year, Superbowl and St. Patrick’s Day.



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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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