Following a RFP process back in March 2018, Alliance de l’industrie touristique du Québec had selected a new public relations agency of record (AOR).
As part of the mandate the agency will work with the Alliance de l’industrie touristique du Québec to help in promoting and marketing the Quebec tourist destination in markets outside the province, and with its partners across the province. There will also be a focus on travel media relations strategy for the Canadian market, sharing news from the destination, planning press visits for media and influencers to experience Quebec, and organizing media events in key markets.
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