Today’s business landscape changes on a daily basis and at such a rapid pace, brands continue to demand more and more from their communications agencies in their effort to stay competitive and meet business results. Citizen Relations and Provident Communications have made the business decision to form an exclusive strategic partnership to share, deepen and leverage their expertise in strategy, thought leadership, content development and crisis and issues management.
Under the partnership, two communications firms will provide an expanded suite of corporate and consumer public relations and creative services across a variety of new and existing client mandates. Both Citizen and Provident will retain their individual agency brands, but will team up as required to serve clients or compete for new business.
Nick Cowling, North American President, Citizen Relations, felt it was clear from the first meeting that both agencies were on the same page. “Provident Communications has built an impressive roster of clients and has a rare offering of deep subject matter experts in a boutique corporate shop. While they may be young, they are making a great deal of noise in the market and we are hugely respectful of the success the agency has had in the short time it’s been operation.”
Provident, like Citizen, is centred on providing exceptional service to clients while delivering on senior counsel in the corporate, crisis and issues space. “We couldn’t be more excited to partner with Citizen, and to bring to bear their award-winning creative expertise for our clients,” said Founder and Managing Partner, Wojtek Dabrowski. “We’ve proven that we can deliver always-on, senior-level corporate communications and PR expertise for brands when it matters most, and we look forward to building on our success by teaming up with the Citizen team across a wider variety of industry mandates.”
Update: Some readers of PR In Canada have been wondering if Citizen Relations & Provident Communications will merge. While it is too early to tell, we have seen this type of partnership turn into an acquisition before.