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adidas Enlists Canadian Creatives For Launch Of Deerupt Line


Cassie Masangkay and Ricci Pamintuan

This week adidas Originals released its newest sneaker, Deerupt, with the help of creatives from across the Canada. As part of the campaign an exclusive look book was created and is available at adidas Originals Neighbourhood stores in Vancouver, Montreal and Toronto featuring musicians RALPH, High Klassified, and Ebhoni; model Adryan Hanson; actor Lamar Johnson; and fashion influencers Cassie Masangkay, Ricci Pamintuan and Vanessa Cesario.
The Deerupt line takes a contemporary approach on adidas heritage realized in a radically new look. At once minimalist and bold, the silhouette looks to the archive for its grid design inspiration, while debuting a new profile that remains undeniably adidas.


Public Relations For This Campaign Handled By:

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