As AccorHotels aims to expand its brand presence in Canada the hotel chain has selected Toronto-based Chimera Collective [Marketplace Listing] as their new public relations agency of record (AOR). As part of the new assignment Chimera will be responsible for communications and media relations for the brand in Canada.
AccorHotels is based in Paris and consists of several brands including Fairmont, Raffles, Swissotel, and Sofitel.
This is their first time AccorHotels has worked with a Canadian public relations agency since the brand acquired Fairmont, Raffles and Swissotel in 2016.
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