TIFF has announced the appointment of Andréa Grau to the role of Vice President, Public Relations and Corporate Affairs, effective February 5, 2018. In the role, Andrea will lead TIFF’s in-house agency, Dept. 30, comprised of the communications, marketing, digital, creative and editorial teams. She will be part of TIFF Senior Management, providing leadership and guidance for the organization.
Andrea’s mandate is to uphold and expand the integrity of the TIFF brand internationally and at home, and developing and executing the PR strategy as the organization enters a new strategic plan and CEO transition
She will retain owneship of Touchwood PR [Marketplace Listing], a boutique publicity and promotions agency she founded in 2009. Prior to launching Touchwood PR she ran the TIFF Communications department for eight years. In this role she developed and executed media strategies to position TIFF as a leader in the industry.