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Toronto Fashion Week Hits The Runway With rock-it promotions As AOR

  • rock-it promotions shows its strength securing past client
  • Canada’s largest fashion week secures a new public relations partnership

Toronto Fashion Weekrock-it promotions [Marketplace Listing] and Toronto Fashion Week are reuniting their business relationship that brings the agency back as their Agency of Record (AOR) after a competitive review.

rock-it promotions was the Canadian agency of record for IMG Fashion and previously the FDCC (Fashion Design Council of Canada) and Fashion Week in Toronto for 10 years (or 20 seasons).

The rock-it team is already preparing for this year’s Toronto Fashion Week which takes place February 5 to February 7, 2018.

Leading up to Toronto Fashion Week’s second season, rock-it promotions will manage all public relations activity, including overall brand strategy nationally and locally, media and industry accreditation, and onsite event management, including facilitating interviews for Toronto Fashion Week spokespeople, designers and sponsor spokespeople, runway room show seating, front and back of house.

Previous Agency Of Record

Before rock-it promotions, the agency of record (AOR) was ASC Public Relations [Marketplace Listing]

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