As the holiday season inches closer Tim Horton Children’s Foundation has rolled out its newest campaign – #WarmWishes. Tim Hortons is encouraging guests of the restaurant to give back in-restaurant and online in support of everyday acts of kindness, guests can spread warmth and goodwill from coast-to-coast in their communities.
Starting today, guests can sign a snowflake for $1 at their local Tim Hortons to support the Tim Horton Children’s Foundation, and help make a true difference in lives of local youth. Restaurants across the country will be transformed into winter wonderlands with windows covered in paper snowflakes, representing donations from Guests. All proceeds will go directly to the Foundation to help provide youth from low-income families with the opportunity to build important skills through life-changing camp experiences.
Sami Siddiqui, President, Tim Hortons Canada added “We’re excited for this year’s #WarmWishes campaign in support of the THCF and look forward to witnessing the continued generosity of our Guests and Restaurant Owners as we work together to benefit youth in our communities.”
Whether it’s shoveling a neighbour’s driveway or buying a stranger’s coffee at the drive thru, Guests across the country are also invited to show how they’re paying it forward this holiday season on Twitter and Instagram using #WarmWishes and tagging @timhortons. Every time the #WarmWishes hashtag is shared, Tims will donate $1 to the Tim Horton Children’s Foundation, up to a maximum of $10,000.
By the end of 2017, more than 250,000 youth will have attended camp. Earlier this year, Guests and Restaurant Owners raised a record-breaking $13.7 million through the annual Camp Day campaign, and #WarmWishes is another way to keep this support going strong.