Starting this week and running until September 17th, Tim Hortons has rolled out new campaign for Canadians from coast to coast with the return of the annual Smile Cookie fundraiser. For one week, guests can purchase a delicious Tim Hortons chocolate chunk Smile Cookie for $1 and the full $1 will be donated to local charities, hospitals and community programs, directly impacting the communities where the cookies are sold.
What began as a small fundraiser for the Hamilton Children’s Hospital in 1996 has since grown to be a national initiative. This year more than 500 charities, hospitals and community programs will benefit directly from the Smile Cookie campaign – from the Stollery Hospital Foundation in Edmonton, Alberta to Nutrition for Learning in Cambridge, Ontario.
“We’re very grateful to our Guests and Restaurant Owners who go above and beyond each year to support their local communities through the Smile Cookie campaign,” says Sami Siddiqui, President, Tim Hortons Canada. “The real magic of this campaign is the local impact. Thanks to the donations from our Restaurant Owners, our Guests can feel proud knowing that the money raised during the campaign will be directly supporting organizations in their community.”
This year, Tim Hortons is encouraging Canadians to show their support on social media using the hashtag #SmileCookie.