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Exclusive: Chimera Collective Shows Strength As New AOR For Barry’s Bootcamp


Barry's BootcampBeach body, summer body, or just being healthy, since 1998 Los Angeles-based celebrity trainer Barry Jay and his partners John and Rachel Mumford have been helping people get fit through the first Barry’s Bootcamp they launched in West Hollywood. Over the year’s several other locations opened up in Norway, London, Boston, Miami, Nashville, and San Francisco, and now the fitness brand is coming to Canada. Bringing a new brand into a new market is never easy, so Barry’s Bootcamp has enlisted the help of Chimera Collective (Marketplace Listing) as their Canadian agency of record (AOR).

As part of the assignment, Chimera will be handling the Canadian launch and influencer/ media support, the launch is scheduled for the fall 2017 in downtown Toronto.


Chimera Collective – A newly-launched lifestyle public relations agency in Toronto, Canada. We believe…
Media Relations Score (90%)
Client Loyalty Score (100%)


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