Breaking: Victoria Al-Samadi Appointed Director Of MarCom At Sun Life Financial

August 4, 2017


Victoria Al-SamadiVictoria Al-Samadi has been appointed to the role of Director of Marketing and Communications, Digital Health Solutions at Sun Life Financial. In the role Victoria will lead the team focused on digital sales and support initiatives with the unit of Sun Life.
Prior to joining she was Director of Social media Strategy Programs with Manulife where she focused on driving digital & social media communications and marketing strategy and execution for advisors & salespeople, executives, thought leaders, and employee brand advocacy programs. As part of her accomplishments in that role, Victoria was responsible for helping to build an ecosystem of digital content & distribution via web and social that grew the social audience from 70K to over 1M.
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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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