Victoria Al-Samadi has been appointed to the role of Director of Marketing and Communications, Digital Health Solutions at Sun Life Financial. In the role Victoria will lead the team focused on digital sales and support initiatives with the unit of Sun Life.
Prior to joining she was Director of Social media Strategy Programs with Manulife where she focused on driving digital & social media communications and marketing strategy and execution for advisors & salespeople, executives, thought leaders, and employee brand advocacy programs. As part of her accomplishments in that role, Victoria was responsible for helping to build an ecosystem of digital content & distribution via web and social that grew the social audience from 70K to over 1M.
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