Ireland+Hall Communications (Marketplace Listing) is adding another client to its growing roster. The Toronto-based communications agency has been selected as the agency of record (AOR) by Smoke’s Poutinerie. Founded by creative brand master, Ryan Smolkin, Smoke’s will utilize Ireland+Hall’s expertise to heighten and expand the digital public relations, B2C and B2B communications of the powerhouse poutine brand.
The Smoke’s Poutinerie vision is to achieve global domination by providing a unique, Canadian food experience that will entertain the world.
In the new assignment, Ireland+Hall Communications will work with its affiliate agency Pennant Media Group who will provide creative support on the account with joint development of brand activations and entertainment brand tie-in’s/partnerships. Ireland+Hall will develop and execute numerous event tie-in’s, fun creative social media content creation and corporate communications supporting the rapidly growing brands franchise expansion in numerous U.S. and Canadian cities.