canfitpro Gets Pumping With New PR AOR

May 2, 2017



canfitproIn anticipation for their 24th annual canfitpro event, the fitness organization has hired a new public relations agency of record (AOR). As as part of the engagement the agency will execute all canfitpro’s ongoing public relations activity in Canada, including media outreach, brand awareness, and influencer and community engagement.

Over its 20+ years, canfit has grown to become the largest fitness conference and trade show in the world and as part of the communication plan for 2017 …
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rock-it promotions will execute exclusive influencer events and ongoing media relations to help drive awareness and ticket sales for  annual world fitness expo.


Previous Agency of Record (AOR)

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
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