In the role Julie will oversee Zeno’s Toronto office and look to grow to Zeno’s presence in Canada, providing strategic and creative counsel to current clients while further developing the agency’s global portfolio and reputation.
Prior to the appointment Julie was Founder and Chief Instigator of Toronto-based Instigator Communications. Instigator had been a in business for ten years until it closed the door recently with some clients being transitioned to Zeno.
This is a very interesting acqui-hire on behalf of Edelman as they look to breathe some new life into Zeno, and perhaps help Edelman Canada who has also suffered a major shake up.
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