Today, anyone can visit one of the over 3,500 Tim Hortons locations and say “latte” to order the new made-to-order specialty beverage that’s one size, one price and nice balance of just two simple ingredients – freshly ground premium 100% Arabica espresso beans and freshly steamed Canadian milk.
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To celebrate the launch, Tim Hortons opened an unbranded, minimalist café in Toronto called Perfectly Uncomplicated Lattes with only one item on the menu – a latte. To the surprise of many, this new Queen West coffee shop was in fact Tim Hortons all along. The shop opened on April 5 and will remain open until April 26, 2017, with all proceeds going to the Tim Horton Children’s Foundation.
Which Agencies Were Behind #JustSayLatte Campaign?
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[wlm_private “PRO|PRO Plus|Corporate|Corporate Plus”] Pop-up & Activation – Ogilvy
Public Relations – Citizen Relations
Digital – North Strategic