Which Social Network Do Adults Spend Their Time On? [Infographic]

March 24, 2017



Before you roll out your next social media campaign you might want to take a look at the follow data that shows where adults like to “hang” on their favourite social network.

Social Media Usage:

  • More than 66%of adults online in America are connected to one or more social media platforms.
  • 67% of Americans use social media to stay in touch with their friends.
  • 64% of Americans use social media to stay in touch with family.
  • 50% of Americans use social media to reconnect with old friends.

Facebook:

  • Facebook has 845 million active users.
  • The average Facebook user has 130 friends.
  • The average Facebook visit lasts 23 minutes.
  • 46% of Facebook users are over the age of 45.
  • 57% of Facebook users are female (43% male).
  • 57% of Facebook users report having been to “some college” (24% bachelors or graduate degree).
  • 47% of Facebook users report making between $50,000 – $99,000 annually (33% between $25,000 – $49,999).

Twitter:

  • Twitter has 127 million active users.
  • 13% of Internet users also use Twitter.
  • 33% of Twitter users are over the age of 45.
  • 54% of Twitter users use Twitter on their mobile devices.
  • 36% of Twitter users tweet at least once a day.
  • The average visit on Twitter lasts for 14 minutes.
  • 59% of Twitter users are female (41% male).

Google+:

  • Google+ has had 90 million unique visitors.
  • Google+ users are 71% male.
  • The most common occupation of a Google+ user is an engineer.
  • 44% of Google+ users are “single”.

Pinterest:

  • Pinterest has had 21 million unique visits.
  • The top two locations for Pinterest users are Mississippi, Alabama, Kentucky and Tennessee.
  • The top interests of Pinterest users are crafts, hobbies, interior design and fashion.
  • 82% of Pinterest users are female (18% male).
  • The average Pinterest visit lasts 17 minutes.

LinkedIn:

  • LinkedIn has 150 million registered users.
  • 75% of LinkedIn users use it for business purposes.
  • There are 2 million companies on LinkedIn.
  • 50% of LinkedIn users have a bachelors or graduate degree.
 

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Dave Forde


Dave “The Connector” Forde has been involved in the marketing, public relations and technology industry across Canada for over 15 years in various sales and marketing roles, he launched The Connected One network of business sites which connects buyers to the right sellers. Profectio and PR In Canada covers news about the marketing and public relations industry each day helping professionals advance their career and businesses.
He also serves as an advisor to a number of businesses across the country. Find Dave on LinkedIn and Twitter.

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