Calgary-based Brookline Public Relations (Vendor Profile) has been selected by Brewster Travel Canada (Brewster) as its public relations agency partner into 2017. As part of the agreement Brookline will support Brewster with communications strategy, media relations, strategic social media support, and blogger and influencer engagement.
With their world-class experiences, accommodations, and transportation within Western Canada, Brewster Travel Canada offers authentic adventure travel in the Banff and Jasper national parks, including the likes of the Banff Gondola, Glacier Adventure, Glacier Skywalk and many more.
Brookline and Brewster began working together in 2016 with the Epic Pass Summer Pass campaign, where Brookline provided a comprehensive media relations strategy to support the promotion. Following this initiative, Brewster re-engaged Brookline for the launch of the redeveloped mountaintop experience at the Banff Gondola, for which Brookline was able to provide media relations, influencer and blogger engagement, and event management expertise.
Brookline will support Brewster’s 2017 initiatives, including support for the lead up to its celebration of Canada’s 150th anniversary, attendance at multiple travel trade media conferences and the ongoing promotion of its many iconic experiential properties throughout Alberta and BC.