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- It has been a long time since we covered news about Strategic Objectives, but it looks like the Toronto-based agency has been retained by Girl Guides of Canada as public relations AOR. This is the first time that Girl Guides has used an external communications agency.
- As cosmetics retailer Sephora looks to expand the brand’s message across Canada they hired NATIONAL Public Relations as their agency of record (AOR). This is a win that NATIONAL certainly needed after a bad 2016 where the agency had numerous exits at the management and executive level. Sephora previously used Zak Communications as their AOR.
- Boutique agency Brill Communications picked up two wins with Rocket Foods and Men Rock. Unfortunately the agency failed to send us a press release with specific details which is why it was not covered.
Don’t forget to check our past New Business Reports.